In the News:


    Cambodia Responsible Alcohol Marketing
    and Communication Code of Conduct



  • Promoting Responsible Drinking at the
    2017 Global Road Safety Film Festival



  • ResponsibleDrinking.org

    Now available in Korean. Check out all 9 languages.


  • New BACPlus Calculator –

    IARD’s new responsible drinking resource
    provides BAC estimates & policy information



  • 2015 Progress Report

    Beer, Wine and Spirits Producers’

    Commitments to reduce harmful drinking



Leading global producers of beer, wine and spirits have made a collective commitment to build on their long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. In recognition of the serious effects that the harmful use of alcohol can have, these producers wish to demonstrate their support of international efforts to improve health and social outcomes for individuals, families and communities through the Commitments.

The 12 CEO signatories and their companies are implementing actions in five key areas over the next five years. The key areas being addressed are:

The signatory companies commit to actions in these five areas - many of which have been inspired by best practices in various countries - to strengthen and expand existing efforts and contribute to reducing the harmful use of alcohol in their capacity as producers, distributors, marketers, and sellers of beer, wine, and spirits.


Progress Report


Drink Drive Newsletters

As part of the implementation of the Commitments, IARD continues to coordinate the work on the drink driving initiative that began in 2010 in six countries: China, Colombia, Mexico, Nigeria, Russia, and Vietnam. In the first half of 2015, we began work in Cambodia, Dominican Republic, Namibia, and South Africa. The 2015 drink driving summary reports provide an overview of the progress that has been made in the countries.

Drink Driving Initiative 2015 Summary Reports

Highlights from 2015 activities include:


We worked closely with the Cambodian Red Cross and the Ministry of the Interior to implement the key objectives of our first year, focusing on public campaigns, police training, & high-visibility enforcement during festival periods.


We completed Phase 2 of our program in China, focusing on enhanced enforcement activities, public awareness, and education in Jiangsu Province, Shenyang, and Xi’an.

Dominican Republic

We saw the start of our drink-driving initiative in the Dominican Republic. We used the initial phase to identify key stakeholders and project partners, build relationships, and engage those partners in joint project development.


We completed the transition process of the program in Mexico. This was in large part made possible by funding provided by spirits and wine producers who in turn drew upon IARD’s technical support to continue the program’s achievements.


We started our work in Namibia in 2015 to contribute to the reduction of drink-driving-related crashes and to work on prevention and enforcement, focusing on the passing of the revised law to get evidentiary breath testing reintroduced throughout the country.


Our decision in 2014 to conduct extensive roadside surveys to allow us to generate data on the drink driving situation across Nigeria bore fruit in 2015 with the results of almost 6,000 respondents to our roadside surveys, giving us a much clearer picture of the prevalence of drink driving in the country.


With the support of Moscow Automobile and Road Construction State Technical University (MADI) and leading Russian beverage alcohol producers, the training module “Avtorezvost” was able to expand in 2015 to Sterlitamak, Ulyanovsk, Ivanovo, and Kursk, while continuing to thrive in Smolensk.

South Africa

Our first project in South Africa began in 2015 with the launch of the Young Free Educated (YFE) program which aims to reduce drinking and driving in young adults. The program reached 2,500 students and 1000 youth in 2015.


On March 27, 2015, we collaborated with our government partner the National Traffic Safety Committee to hold a national workshop to summarize the five-year implementation of the Global Actions drink driving initiative in Da Nang, Thanh Hoa, and Nghe An.