About the Commitments

The Commitments were announced on October 9, 2012 on the second day of the international conference Global Actions: Initiatives to Reduce Harmful Drinking

Through the Commitments, the signatory companies are demonstrating their commitment to supporting balanced initiatives that are linked to their core business functions and those that address wider social and public health issues, relying on initiatives that are evidence based, culturally sensitive, and collaborative. They also support the World Health Organization’s (WHO) Global Strategy to Reduce Harmful Use of Alcohol and welcome the positive role it identifies for producers, distributers, marketers, and sellers of beer, wine, and spirits.

The 11 signatories to the Commitments are:

The International Alliance for Responsible Drinking (IARD) supports the signatories as secretariat for the Commitments.

In addition to supporting implementation of the Commitments, IARD will promote understanding of the positive role of alcohol in society and the most effective policies and programs to combat harmful drinking, and contribute to an informed debate by providing balanced and evidence-based science.