2.1 IARD Colour Landscape





Throughout this report there are references to the International Alliance for Responsible Drinking (IARD). Launched in January 2015, IARD is a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking and to promoting responsible drinking.

IARD builds on two decades of research, policy analysis, and programs by the International Center for Alcohol Policies (ICAP), as well as the efforts of the Global Alcohol Producers Group (GAPG), both producer-supported. Both supported aspects of the Commitments program before the creation of IARD. Throughout this report, the combined work of IARD, ICAP, and GAPG is referred to as IARD.

IARD’s members are the leading global alcohol producing companies that are signatories to the Commitments. IARD’s formation was driven by the companies’ keenness to increase momentum around the Commitments and, in general, to step up action to meet the target on harmful drinking agreed by the worlds’ governments. IARD’s approach assumes that effective actions to harmful drinking will include the private sector and NGOs working together to support governments in ensuring the health and wellbeing of their citizens.

Role as Secretariat to the Commitments

One aspect of IARD’s role is to be the Secretariat to these Commitments. The signatories to the Commitments have delegated to IARD specific tasks that require coordination at global level.

As Secretariat, IARD: