IARD Senior Vice President Brett Bivans will be representing the organization at the 2017 Global Road Safety Film Festival in Geneva between February 20 and 21. The festival has been promoting road safety culture through film for the past 10 years, sponsored by the UN Economic Commission for Europe (UNECE) Sustainable Transport Division and the Laser International Foundation (LIFE), and will coincide with the Inland Transport Committee’s 70th anniversary.
Around 200 films produced all over the world have been submitted in a range of categories such as:
- Drink- and drug-driving;
- Multimedia innovations for teaching road safety;
- Vehicle safety; and
- The protection of children on the road.
Road traffic crashes cause approximately 1.25 million fatalities worldwide each year and cost between 1% and 4% of global gross domestic product (GDP). Due to expanding globalization, low- and middle-income countries have experienced a marked increase in the number of crashes. The festival continues to play a significant role in awareness campaigns and has been effective in influencing behavior and changing how road safety issues are perceived. The 2017 festival will serve as a springboard for the launch of the fourth UN Global Road Safety Week between May 8 and 14, 2017, and aims to:
- Promote international cooperation in the field of road safety and sustainable mobility;
- Raise awareness of the specific issues of road safety; and
- Provide a promotional platform for filmmakers and festival producers to pursue and develop their initiatives.
The festival will be attended by government officials, law enforcement authorities, youth involved in road safety, journalists, and UN partners.