Beer, Wine and Spirits Producers'

Commitments to Reduce Harmful Drinking


Leading global producers of beer, wine and spirits have made a collective commitment to build on their long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. In recognition of the serious effects that the harmful use of alcohol can have, these producers wish to demonstrate their support of international efforts to improve health and social outcomes for individuals, families and communities through the Commitments.

The 12 CEO signatories and their companies are implementing actions in five key areas over the next five years. The key areas being addressed are:

  • Reducing under-age drinking
  • Strengthening and expanding marketing codes of practice
  • Providing consumer information and responsible product innovation
  • Reducing drinking and driving
  • Enlisting the support of retailers to reduce harmful drinking

The signatory companies commit to actions in these five areas - many of which have been inspired by best practices in various countries - to strengthen and expand existing efforts and contribute to reducing the harmful use of alcohol in their capacity as producers, distributors, marketers, and sellers of beer, wine, and spirits.

What's New

Progress on Reducing Drinking and Driving: New E-book Release
As part of the implementation of the Commitments, IARD continues to coordinate the work on the drink driving initiative that began in 2010 in six countries: China, Colombia, Mexico, Nigeria, Russia, and Vietnam. 

The 2014 drink driving summary reports provide an overview of the progress that has been made in the countries. The Drink Driving Initiative 2014 Summary Reports e-book is now available online. Highlights from 2014 activities include:

China: Multiple drink driving awareness campaigns were launched to reach groups at high risk for drinking and driving, such as motorcycle riders and novice drivers.
Colombia: Proyecto Patrullero (Project Patrolman) was implemented in six cities to facilitate seminars on checkpoint protocols for law enforcement and educate officials and the general public about responsible drinking.
Mexico: Law enforcement experts participated in checkpoints twice per month and held follow-up meetings to share observations and recommendations with local police in Puebla.
Nigeria: A research protocol and questionnaire was developed in order to conduct roadside surveys in six geopolitical zones; the North Central zone was completed in 2014.
Russia: The Avtotrezvost (Auto Sobriety; training module for novice drivers on drinking and driving was launched as a supplement to the driving schools' existing course on traffic regulations.
Vietnam: With support from the Vietnam Road Administration and municipal departments of transport, the program focused on reaching professional drivers with don't drink and drive communications; checkpoints were also conducted by local law enforcement.